Even if not finalised, tell us about any ideas you have at present.
(its purpose/mission/vision/reason for being)
(i.e. Sole trader, franchisor, start-up) How long has the business been trading and how many employees does it have?
Will these products/services be branded separately from the core brand or will they ‘reside’ under the umbrella of the core brand?
Include demographics (age, sex, lifestyle etc.) as well as customer motivations, buying influences and habits in as much detail as possible.
If possible, please provide names, links to websites and descriptions of their products/services and any specific likes/dislikes
In as much detail as possible, please identify the business’s unique selling points and core values.
Please outline any direction or specific ideas you may have for your new logo. (i.e. Symbols, shapes, objects or key words that you imagine included in the final design)
Please include any reasoning behind your selections.