Your brand identity brief

 

Thanks for choosing White Triangle for your branding project.

Complete the briefing form below to help us get started.

 

 
CONTACT DETAILS
Name *
Name
ABOUT YOUR BRAND
Even if not finalised, tell us about any ideas you have at present.
If you already have one...
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OVERVIEW/BACKGROUND
(its purpose/mission/vision/reason for being)
(i.e. Sole trader, franchisor, start-up) How long has the business been trading and how many employees does it have?
Will these products/services be branded separately from the core brand or will they ‘reside’ under the umbrella of the core brand?
MARKET / AUDIENCE
Include demographics (age, sex, lifestyle etc.) as well as customer motivations, buying influences and habits in as much detail as possible.
COMPETITION
If possible, please provide names, links to websites and descriptions of their products/services and any specific likes/dislikes
In as much detail as possible, please identify the business’s unique selling points and core values.
CREATIVE IDEAS
Please outline any direction or specific ideas you may have for your new logo. (i.e. Symbols, shapes, objects or key words that you imagine included in the final design)
Please include any reasoning behind your selections.