Your brand identity brief

Thanks for choosing White Triangle for your branding project.

Complete the briefing form below to help us get started.

CONTACT DETAILS

Name

First Name

Last Name

Telephone

ABOUT YOUR BRAND

Business name

Please explain any thought processes involved in your choice of business name.

Tagline/slogan

Even if not finalised, tell us about any ideas you have at present.

Website

If you already have one...

http://

OVERVIEW/BACKGROUND

Describe the business entity

(its purpose/mission/vision/reason for being)

What is the business structure?

(i.e. Sole trader, franchisor, start-up) How long has the business been trading and how many employees does it have?

What products/services does the business offer?

Will these products/services be branded separately from the core brand or will they ‘reside’ under the umbrella of the core brand?

MARKET / AUDIENCE

What market(s) does the business compete in?

Within each served market, describe the target audience.

Include demographics (age, sex, lifestyle etc.) as well as customer motivations, buying influences and habits in as much detail as possible.

COMPETITION

Who are the competitors?

If possible, please provide names, links to websites and descriptions of their products/services and any specific likes/dislikes

What key features and characteristics differentiate this business from its competitors?

In as much detail as possible, please identify the business’s unique selling points and core values.

CREATIVE IDEAS

Your ideas

Please outline any direction or specific ideas you may have for your new logo. (i.e. Symbols, shapes, objects or key words that you imagine included in the final design)

Do you have any colour preferences or pre-established brand colours you would like to continue using?

Please include any reasoning behind your selections.

Your brand identity brief

elevate your brand