BACKGROUND. Explain in as few words as possible the thinking behind your rebrand?

What is the main purpose of your rebrand?

CURRENT BRAND. Describe in 1 sentence the Pi business entity, its purpose/mission/reason for being.

Do you currently have a tag line or slogan for Pi? If so, what is it?

List 3 things you like about the look and feel of your current brand.

List 3 things you don’t like about the look and feel of your current brand.

What make Pi unique?

What are your current brand values and how do you see these changing?

BUSINESS MODEL/STRUCTURE. What is your current business structure?

What % annual revenue Pilates vs. Training?

How do you see the structure of the business changing after the rebrand?

What services do you currently offer?

How do you see your services changing after the rebrand?

MARKET/AUDIENCE. What market(s) does Pi currently operate in?

Within each served market, describe the target audience.

Include demographics (age, sex, lifestyle etc.) as well as customer motivations, buying influences and habits in as much detail as possible.

Who are you not targeting at the moment but would like to be?

COMPETITION. Who are your main competitors?

Where possible, please provide names, links to websites and descriptions of their products/services and any specific likes/dislikes.

What key features and characteristics differentiate Pi from its competitors?

In as much detail as possible, please identify Pi’s unique selling points and core values.

Who inspires you?

Where possible, please provide names and links to websites.

Which brands are doing stuff you want to be doing really well?

We know you are starting to develop the Flow side of your business, please provide relevant links to business you align with.

WORKSHOP GOALS. List in priority order, what you would like to focus on in our brand workshop?

We will obviously steer this, but would be good to have your take on it at this stage, to ensure we cover any key areas for you.

Which areas do you feel you have most clarity on already?

Which areas are you keen to gain more clarity on during the workshop?

REBRAND GOALS. What are your key goals from the rebrand?

(i.e. What would you like to take away from the workshop?)

Which key brand items do you feel need reviewing?

(e.g. Website, print promotions, social media…)

Which areas in your marketing do you feel need the most attention?

BUSINESS GOALS. Where would you like to see the business?

1. This time next year? 2. In 3 years time? 3. In 10 years time?

Pi Studio - Brand review questionaire