We created this product video for healthcare manufacturer Midmark, showcasing the benefits of their Veterinary Sterilisers.

Combining 2D animation with hand-drawn illustrations and a custom-build 3D product model we were able to show the inner workings of the product, whilst keeping the tone of the piece light and engaging.

Creative services

  • Planning & storyboarding
  • Custom illustration
  • 2D animation
  • 3D animation

The animation White Triangle created to showcase the new features of our sterilisation units went down extremely well at our exhibition. We had it in a very prominent position, so people walking down the isle would stop and take a look.

We wanted something that created movement to bring the product to life for us – White Triangle absolutely nailed this! It was just the right length, the content was really eye catching and it got the messaging across about the new innovative water technology.
— Jessica Bulut (Marketing, Midmark)